The Cool Couple

NEWS: ART IS A GAME NOT EVERYBODY CAN PLAY (LET ALONE WIN)

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VRAL is currently exhibiting Juan Obando’s Pro Revolution Soccer, a modded version of PES celebrating a counter-historical event: a match between Inter Milan and the Zapatista Army of National Liberation soccer team that never took place. Today, we are presenting another example of video game-based art created by hijacking, appropriating, and recontextualizing Konami’s popular soccer game, The Cool Couple’s Emozioni Mondiali (2018-ongoing) through the lens of Sarah Thornton’s notion of subcultural capital. Previous episodes in this series include Miguel Gomes, Marta Azparren, Gweni Llwyd and Owen Davies

Nicolò Benetton and Simone Santilli aka The Cool Couple, are known for their astute artistic interventions which often incorporate video games, as in the case of Flyin’ High (2021), a machinima created with(in) Microsoft Flight Simulator. Emozioni Mondiali (2018-ongoing) skillfully combines the domains of sport, politics, and art. Described as “an expansion kit” for the immensely popular football game Pro Evolution Soccer 2018, the work is an ironic and provocative arena that encourages user, pardon, visitor participation. Specifically, each museum goer is invited to engage in situ with a special edition of Konami’s simulation featuring customized athletes/artists belonging to distinct movements spanning from the Renaissance to the present day. Notably, among these teams are the duo themselves.

Executed with meticulous care and a deep respect for the evoked artists, events, and movements it represents – e.g., the Renaissance, Baroque, Neoclassicism, Romanticism, Impressionism, Futurism 1909, DADA, S.F. Surrealiste, Abstract Expressionism, Fluxus, Pop Art, Conceptual Art 1961, Art Informel, Land Art, Arte Povera, Young British Artists, Dreams and Conflicts – Venice Biennale 2003, Photo-Legends, Post-Internet, Documenta (13) –, Emozioni Mondiali is a mischievous examination of the symbiotic (parasitic?) relationship between art and sport, and vice versa. The work has been exhibited as an interactive installation running the customized iteration of Pro Evolution Soccer 2018, and it is complemented by abstract paintings based on the teams’ jerseys and uniforms patterns.

Emozioni Mondiali is both an exercise in skinning – i.e., the process of altering the visual look of game elements like characters, vehicles, or weapons of a video game without changing their underlying mechanics or gameplay functionality – and extreme customization. As most gamers know, skins are applied as textures, materials, or mesh overlays that give models a new surface look. Creating skins requires graphic design skills and often advanced 3D modeling knowledge to make the assets fit the game’s visual style. Moreover, skinning allows the most skilled players to put their own visual stamp on games in a way that shows off their style, skills, or status in the community and it could be considered an example of what art critic Sarah Thornton calls subcultural capital in her 1995 book Club Cultures, which refers to the social status, knowledge, and cultural competencies that confer prestige within certain subcultures. Subcultural capital can be converted into economic capital: unsurprisingly, the most sought out skin artists often provide their services to other gamers – and artists, why not? – for a price.

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Matteo Bittanti


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ARTICLE: VOLARE: MICROSOFT FLIGHT SIMULATOR MACHINIMA IS TAKING OFF

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Shortly after the release of Microsoft Flight Simulator (2022), a remarkable amount of experimental, avant-garde machinima landed in the White Cube. Three, in particular, stand out: The Cool Couple’s Flyin’ High, Luca Miranda & Riccardo Retez’ America (HD Remastered) and Sebastian Schmieg’s Lights will guide you home. 

First screened at the 2021 Milan Machinima Festival, America (HD Remastered) is a sui generis adaptation/replay of America (1986), Jean Baudrillard’s philosophical travelogue. Upping the ante re: the so-called “crisis of the real” denounced by Guy Debord in his 1967 treatise, The Society of the Spectacle, Baudrillard famously argued that reality itself has disappeared: it is no longer a mere representation because simulation took over and basically ate the world. After a series of provocative essays and books including Symbolic Exchange and Death (1976), Seduction (1979), Simulacra and Simulation (1981), Baudrillard wrote a groundbreaking non-academic book titled America (1986), entirely devoted to the land of simulacra. Thirty five years after its publication, this instant cult still provides illuminating insights into the unconscious of a puzzling country, ever so close to imploding or exploding, depending on the point of view. America is a road (and plane) trip across the “New World of banalities”: on America’s freeways, malls, deserts, and cities, Baudrillard experienced an overwhelming, ecstatic emptiness. In his account, the desert is the central metaphor of American culture: empty, vast, radiant, and completely indifferent to history, knowledge, and culture. In short, America chronicles the desert of the real. To reenact Baudrillard’s journey, Mirand and Retez appropriated Microsoft Flight Simulator, a game that uses algorithms and accurate datasets to reproduce the landscape of the United States. They flew over Los Angeles which Baudrillard describes as “an incandescent immensity, stretching as far as the eye can see”. America (HD Remastered’s stunning vistas of Los Angeles are directly lifted from a virtual plane. The video is accompanied by Baudrillard’s original words read by a text-to-speech software tool in French.

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Matteo Bittanti

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EVENT: VRAL #29_THE COOL COUPLE (SEPTEMBER 3-16 2021)

FLYIN’ HIGH

digital video (3840 × 2160), color, sound, 59’ 21”, 2021 (Italy)

Created by The Cool Couple

September 3 - 16 2021

Introduced by Matteo Bittanti

 

What is the relationship between aviation and computation, technology and the environment? Experience the inner contradictions of the modern age – in which your favorite technological marvel is an agent of environmental destruction – through a simulated flight in the virtual skies. Hosted on Microsoft’s Azure “cloud” infrastructure, this journey illustrates the true consequences of unbridled technological “progress”.

The Cool Couple – often shortened TCC – is an artist duo based in Milan, Italy, established in 2012 by Niccolò Benetton (1986) and Simone Santilli (1987). Their multidisciplinary practice investigates the friction points generated daily by the interaction between people and images. The Cool Couple combines artistic research with teaching: they are lecturers at NABA in Milan and Course Leaders of the BA in Visual Arts at MADE Program.

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